Are you ready to put your logo design and website url everywhere? Do you put it everywhere?

It seems that Skinny Cow do, an this is not the first time I’ve extolled the virtues of their outstanding branding efforts.

So yesterday I was chomping down on a lovely low cal Skinny Cow icecream for the first time, when I spotted the handle contained their url and I thought “Wow, I’ve never seen that on an ice lolly before”.

Now are they very forward thinking as a brand in general, or do I just not eat enough ice lolly’s and all ice lolly’s now contain the website address of the company on the stick?

Anyway, way to shove your website address in your consumers face (hey, come to our website, look at what other things you can be eating for less calories), and when you finish the lolly, there’s the Skinny Cow logo staring you in the face as well.

Is your website address and logo everywhere it could possibly be? ….Think people….think….

This entry was posted on Monday, July 28th, 2008 at 8:40 pm and is filed under Thoughts on Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.