Comments on: Exhibition Success - 10 Top Tips http://www.trulyace.com/blog/thoughts-on-design/exhibition-success-10-top-tips/ Graphic Design Wed, 03 Dec 2008 22:30:22 +0000 http://wordpress.org/?v=2.3.1 By: Amanda - Truly Ace Graphic Designer http://www.trulyace.com/blog/thoughts-on-design/exhibition-success-10-top-tips/#comment-7516 Amanda - Truly Ace Graphic Designer Sun, 22 Jun 2008 15:38:27 +0000 http://www.trulyace.com/blog/thoughts-on-design/exhibition-success-10-top-tips/#comment-7516 Thank you Steve for your outstanding feedback and extra tips :) Thank you Steve for your outstanding feedback and extra tips :)

]]> By: Steve Hall http://www.trulyace.com/blog/thoughts-on-design/exhibition-success-10-top-tips/#comment-7515 Steve Hall Sun, 22 Jun 2008 15:16:43 +0000 http://www.trulyace.com/blog/thoughts-on-design/exhibition-success-10-top-tips/#comment-7515 I have organised many exhibitions here in Spain and when we separated my ex kept and still runs that part of my "empire". ALL good points well made - the only things I would add are 1) YOU are here to WORK. - I have seen exhibitors hide themselves in newspapers when people have even been on their stand. I have seen exhibitors arrive late and leave early. You have paid for the full "x" hours. Use them. You may often see more prospects in 3 days than you will see in 3 months. Would you write 3 months off? No. So, why arrive at the exhibition with the Sunday Times and determined to watch your team on Sky Sports for two hours ..irrelevant of whether the show is busy or not! If there is an exhibitors' workshop before the event you MUST attend. Apart from anything, it's a great chance to network and you may also see that your biggest competitor is there. Maybe co-operate with them or decide to promote something else? 2) Other exhibitors are also potential customers. Try to network with them on set-up day, when you/they are quiet or in the cafés etc There is almost an "unwritten rule" that you have to listen to other exhibitors ...the upside is that you get a chance to do an elevator yourself. 3) Do NOT eat/drink/smoke on the stand. Deadly sins: Smoking in front of a customer Do NOT smell of alcohol. Dirty coffee cups etc on the stand. You need a break every couple of hours - get well away from the stand. 4) CONSIDER doing something different. At a Spanish property exhibition a guy marketing Bulgaria had the busiest stand. There were 100 people all selling the same off-plan boxes and he was the only one offering Bulgaria. He was non-stop for three days. Likewise at another exhibition, a new agency was advertising "Only" for houses to go ONTO their books. That got them a steady stream of people who came to them and admitted they were looking to sell because they were keen to move inland/upsize/down-size etc In other words, they got a stream of new prospects for sales too. 5) As Amanda has said, this needs planning. It is not a great idea to do an exhibition the day before you go on holiday for a fortnight or have nobody to follow quality referrals. Unless you are selling low-ticket items, "the money is in the follow-up". If you do not follow up promptly, professionally you may as well not exhibit Worked well, exhibitions can give a rich stream of quality referrals at low unit costs. Worked badly, you may as well flush the money away. Final world ENJOY!! Nobody likes talking to a grumpy exhibitor, so if you are having a bad exhibition for whatever reason it will only get worse if you tell all and sundry your woes! Kind Regards Steve Hall For everything about Spain visit:www.thisisspain.info www.searchspainonline.info www.todaslascasas.net www.loscostaleros.com http://workinginspain.ning.com http://learningspanish.ning.com I have organised many exhibitions here in Spain and when we separated my ex kept and still runs that part of my “empire”.

ALL good points well made - the only things I would add are

1) YOU are here to WORK. - I have seen exhibitors hide themselves in newspapers when people have even been on their stand. I have seen exhibitors arrive late and leave early. You have paid for the full “x” hours. Use them. You may often see more prospects in 3 days than you will see in 3 months. Would you write 3 months off? No. So, why arrive at the exhibition with the Sunday Times and determined to watch your team on Sky Sports for two hours ..irrelevant of whether the show is busy or not! If there is an exhibitors’ workshop before the event you MUST attend. Apart from anything, it’s a great chance to network and you may also see that your biggest competitor is there. Maybe co-operate with them or decide to promote something else?

2) Other exhibitors are also potential customers. Try to network with them on set-up day, when you/they are quiet or in the cafés etc There is almost an “unwritten rule” that you have to listen to other exhibitors …the upside is that you get a chance to do an elevator yourself.

3) Do NOT eat/drink/smoke on the stand. Deadly sins: Smoking in front of a customer Do NOT smell of alcohol. Dirty coffee cups etc on the stand.
You need a break every couple of hours - get well away from the stand.

4) CONSIDER doing something different. At a Spanish property exhibition a guy marketing Bulgaria had the busiest stand. There were 100 people all selling the same off-plan boxes and he was the only one offering Bulgaria. He was non-stop for three days. Likewise at another exhibition, a new agency was advertising “Only” for houses to go ONTO their books. That got them a steady stream of people who came to them and admitted they were looking to sell because they were keen to move inland/upsize/down-size etc In other words, they got a stream of new prospects for sales too.

5) As Amanda has said, this needs planning. It is not a great idea to do an exhibition the day before you go on holiday for a fortnight or have nobody to follow quality referrals. Unless you are selling low-ticket items, “the money is in the follow-up”. If you do not follow up promptly, professionally you may as well not exhibit

Worked well, exhibitions can give a rich stream of quality referrals at low unit costs. Worked badly, you may as well flush the money away.

Final world ENJOY!! Nobody likes talking to a grumpy exhibitor, so if you are having a bad exhibition for whatever reason it will only get worse if you tell all and sundry your woes!

Kind Regards

Steve Hall

For everything about Spain visit:www.thisisspain.info
www.searchspainonline.info
www.todaslascasas.net
www.loscostaleros.com
http://workinginspain.ning.com
http://learningspanish.ning.com

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