Another day, another lame blog title …I must make more effort with blog titles…perhaps … (taps self on head) actually make some semblence of effort to put keywords into them?

Anyway, search engine optimisation stresses aside I would like to introduce you to a new project - I’m feeling very loved up about it.

It was winter of the year 2005 when a startup business came to me called Mortgage Saints needing a brand design. I obliged;

Fast forward nearly two years and Mortage Saints is going strong; building a reputation around their brand of saintly mortgage advice and associated products and came to me again….this time they need something to send to their growing customer base.

Something to say Thank You, something to say Congratulations, and something to say Happy Birthday! Essentially keeping in touch, building those customer relationships, and building on that oh so important brand.

Mortgage Saints wanted a small range of custom greeting cards, and what we came up with is above and below. As you can see, our little Mortgage Saint features in the leading role for each design.

Sending your clients branded greeting cards such as these serves many purposes for your business, including;

- As a reminder that you exist, including your services.

- To let customers know that you appreciate their business and show a personal touch, especially if you hand write each card.

- To maintain a good ongoing bond/relationship with your customers.

- In today’s digital age they show that you put just that little bit more effort in than your competitors Careful though; on the flipside depending on what type of customers you have - you are also chopping down more trees than your competitors!

Amanda

This entry was posted on Saturday, July 28th, 2007 at 3:28 pm and is filed under Design Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.