Fossil Brand Evolves
It’s amazing how the years can be cruel to a business. Primary Drive is a web development consultancy whose brand hadn’t had a lookover for the last 8 years or so - and it showed.
Sporting a very dated look for a company that was supposed to represent technical excellence in the arena of web development - it was decided that an overhaul was long overdue to ensure the correct image was presented to potential new customers.
It was felt that something which echoed the original logo design would be ideal, and this was something with multiple circles and so I proposed the below design (which happened to be the 2nd design concept they were shown)
If you look carefully the circle above the R forms a person that is working at a keyboard …in this instance the desk being the letter ‘I’ - out of their head is a small thought bubble leading to the bigger thought (innovation) bubble of the letter ‘P’.
This is a representative figure of a worker at Primary Drive; as a innovative technology led service provider.
The new matching web design will look like this below and is live at www.primarydrive.com
November 2nd, 2007 at 4:11 pm
I recently discovered your blog (via google alerts) and love it! In fact, I recently listed it it in a post ” Our Women Bloggers List Grows” on one of my blogs Virtual Woman’s Day (http://www.virtualwomansday.com).
Wishing you all the best and continued success.
Heidi Richards, Founder & CE) - The WECAI Networkâ„¢ - http://www.wecai.org
November 4th, 2007 at 4:21 pm
Thank you Heidi, that’s really good to hear.
It’s hard work finding time to write new blogs, and to be interesting, but I try my best!
Amanda
xx
June 5th, 2008 at 10:45 am
[…] Might Find Interesting: Pantone or CMYK Printing Fossil Brand Evolves (A getting it right ‘first concept’ brand project) Maximising Your Logo Design How To […]