A niche market is a specific portion of the market that you can focus your marketing efforts on. Often by targeting a niche like this the business that does so is addressing a need that hasn’t been fully serviced by existing providers.

A niche can be indentified by seeking out a smaller customer base that are not currently having their needs fully met, or by discovering a new type of customer and a new type of need that has yet to be catered to. New needs can arise by changes to technology or society for example.
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Eighty One Graphic Design recently blogged about being inspired by a foray into the retail world (shopping), and I commented that indeed I too am extremely inspired by what I see when out and about and often take photos with my new super fab mobile phone camera.

So talking of retail inspiration, I was wowed when in Boots on Saturday and saw this beautiful bit of product packaging by No.17 cosmetics brand. Called ‘The Vintage Collection’, apparently for the 40th anniversary of the 17 brand.

Now what is really interesting though is how this design relates to a beauty brand design I created in July last year…..
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Well, well, look at Naturessence ….fame and fortune sitting in a tree K I S S I N G…..well maybe not quite yet, but on their way

Only a year has passed since I created their brand design, products labels and such, and now they are sitting in an internationally distributed magazine, side by side with non other than brands like Body Shop and Origins.

Sublime magazine took a fancy to Naturessence for their piece on Vintage Glamour;

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Big thanks to The Urban Kitchen today who sent me these very delightful gifts to thank me for my assistance over the years since they started their business.

The Urban Kitchen approached Truly Ace in 2004 to design a brand image for their gourmet catering business.

The Urban Kitchen not only offer corporate catering, and catering for events such as birthdays, wedding and hen parties, but also very popular cookery classes at two different London area locations.

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Over a week ago (I was away in Spain last week) I completed the design of this character for free as part of my ‘freebies’ promotions recently promoted on the main Truly Ace web site. I’m extremely taken with her.

Designing things that when completed actually excite me often tends to come hand in hand with designing things for free I find.

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Well, here’s another design for Cariad Hypnotherapy. Over the last 11 weeks since project work commenced we have completed their logo design, stationery, corporate greeting cards, and now we have reached completion of the website design also.

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Cast your eyes to the right in the ‘Pages’ section in the right hand navigation, I have created some cute badges for you to use….

Simply Surrey have recently launched their innovative property acquisition service and advanced website following their brand design project progressed with us over the last couple of months.

If you visit their sample client area (link to this in the left hand navigation panel) you will see that what they are offering clients is more than your bog standard property acquisition service.

Simply Surrey will offer not only property photos, but a video tour for each and every property - eat your hearts out Rightmove.co.uk!!

I’ve just completed a corporate greetings card design for Cariad Hypnotherapy, I spoke about them last month …. Cariad Logo Design Project

The design is shown below…

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Cariad Hypnotherapy is a very new logo design project, in fact it’s not quite complete as we have just reached ‘decision stage’ - I’ve been very pleased with the outcome of all three logo design concepts presented as has the client and now it’s time to pick one.

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