I’ve been doing a lot of home decorating this month - well when I say that, I mean paying other people to decorate for me ….however there has been lots of time invested in planning, colour schemes, furniture shuffling and what not.

Hence the lack of much blogging this month - I’ve been seriously time stretched trying to plan these renovations whilst cover my workload and still blog at the same time.

I’m sitting here blogging in my newly decorated bedroom of my Victorian home (you know I like to blog in bed at night :)) and it’s just gorgeous. Imagine Phantom of the Opera meets The National Trust.
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A niche market is a specific portion of the market that you can focus your marketing efforts on. Often by targeting a niche like this the business that does so is addressing a need that hasn’t been fully serviced by existing providers.

A niche can be indentified by seeking out a smaller customer base that are not currently having their needs fully met, or by discovering a new type of customer and a new type of need that has yet to be catered to. New needs can arise by changes to technology or society for example.
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Illustration is absolutely everywhere, on packaging, in company branding, on books, literally everywhere.

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Inspiration is all around us.

David Airey said on his logo design blog two months ago that nature provides some of the most striking and beautiful colour palletes imaginable. I thought this was an exceptionally clever observation.

Yesterday these words came to mind as I sat outside of a cafe in bustling Birmingham City centre, enjoying a sunny day out with my husband two young children.
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