For about the trillionth time, a day or so ago I heard a familiar question aired on a business networking forum; “What is the difference between a logo and a brand”.

Often it’s asked because people don’t believe that a logo is a brand and they seek to challenge those who might say that a logo is a brand. They are right a logo isn’t a brand.

But unfortunately they often don’t really appreciate how a logo is very intrinsically linked to a brand. Without a good logo, you will struggle to build a solid and convincing brand.

I’ll explain;

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Whilst I’m aware that solar power exists, it never really occurred to me that one day a company would offer something as forward thinking and ethical as solar powered web hosting!

Lightbeing Creations, which is an ethical web design and hosting company, offer solar powered web hosting, I daresay they are one of the first to do so.

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A very charming web design was recently pointed out to me. I visited the website and was immediately struck by the relaxed and friendly atmosphere, in addition the high quality of the overall design and colour scheme.

Not only that, but the website is that of a fashion pattern designer/illustrator of the highest calibre, and the portfolio itself was a treat to view let alone the website. Designer and website owner Katie Mantle has kindly agreed to allow me to showcase some of her work for you.

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Cariad Hypnotherapy is a very new logo design project, in fact it’s not quite complete as we have just reached ‘decision stage’ - I’ve been very pleased with the outcome of all three logo design concepts presented as has the client and now it’s time to pick one.

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It’s important to have an understanding of copyright if you are a business owner - for a few reasons;

- To avoid accidentally infringing other peoples copyright and being at the receiving end of a lawsuit.
- To understand in what ways copyright is relevant in your own business; what are you copyright owner of?

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WiTEQ: A good solid company name, rolls of the tongue and decidedly easy to remember, but what does it mean?

I think this is an excellent company name, especially in view of the ‘domain name’ issues we are now faced with (finding an available domain for the company name you want). I wrote a piece about What A Difference A Name Makes some time ago.

We were asked by WiTEQ to design their corporate brand design, and indeed we did. I was particularly pleased to avoid ‘emitting signals’ icons within the design - but I’ll get onto that soon enough.

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